The client
Out West Buildings puts up post-frame buildings and sheds — barns, shops, and storage for property owners.
The problem
They wanted steady lead flow they could scale. The hard part with scaling paid media is keeping the cost per lead from running away from you as spend goes up.
What we did
We built a cross-channel program: Meta Ads to create demand and Google Ads to capture it. Then we scaled the budget while watching the cost per lead, not just the volume.
Pillars used: Meta Ads, Google Ads.
The results
- 6,892 leads over 36 months.
- Last 12 months on Meta: 2,259 leads at $27.06 each.
- Cost per lead held between $23 and $31 even as we scaled Meta spend 3.5x.
- Google added 882 leads at $21.70.
Scaling without the cost per lead blowing out is the whole trick — and here it stayed flat while spend more than tripled.
If you’re ready to scale paid media without losing your unit economics, let’s talk.