The client
Rudy Exelrod Zieff & Lowe — known as Rezlaw — is an established San Francisco employment-law firm.
The problem
The firm had grown on word-of-mouth and referrals. They wanted a predictable digital pipeline to sit alongside their reputation.
What we did
We ran paid lead generation across two channels: Facebook for reach and Google Ads to capture intent from people already searching for employment counsel.
Pillars used: Meta Ads, Google Ads.
The results
From the campaign deck:
- 248 Google leads at $24.71 each.
- 181 Facebook leads at $34.22 each.
- 55 phone calls.
This is an older engagement, so we report the deck’s figures as they stand.
If you want a measurable pipeline to complement your referrals, let’s talk.