Resources

Guides, playbooks, and plain answers.

Practical writing on paid ads, SEO and AEO, social media, and how agencies grow — from the team that does the work.

What Small Businesses Actually Pay Per Lead on Google Ads

Eleven industries, one year, one method: our Google Ads accounts against WordStream's 2026 benchmark. Median cost per lead $26.15 vs $66.69 — misses included.

Oct 30, 2026

Local SEO

Do I Need an Agency to Manage My Google Business Profile?

What Google Business Profile management involves week to week, what you can do yourself, and the signals that mean it is time to hand it over.

Sep 12, 2026

Digital Marketing

How Much Does a Marketing Agency Cost Per Month for a Small Business?

What a marketing agency really costs per month, the ranges by engagement type, what drives the price, and how to tell whether a fee is fair.

Sep 12, 2026

Social Media

Is Social Media Management Worth It for a Small Business?

Does paying for social media management pay off for a small business? What the 2026 surveys say, where it produces customers, and when to keep it in-house.

Sep 11, 2026

Paid Ads

Should I Hire a Google Ads Agency or Run Ads Myself?

The honest math on running Google Ads yourself versus hiring an agency: what DIY really costs in wasted spend, and when each one is the right call.

Sep 11, 2026

Paid Ads

Google Ads vs Local Services Ads: Which Should You Run?

Local Services Ads charge per lead, Google Ads charge per click, and only some businesses qualify for the first one. How to pick, and when to run both.

Aug 28, 2026

Paid Ads

How Much Does Google Ads Management Cost in 2026?

Flat fee, percentage of ad spend, or a hybrid of both. What Google Ads agencies charge, what a management fee should include, and how to spot overpaying.

Aug 28, 2026

Digital Marketing

How to Choose a Marketing Agency in Dallas-Fort Worth

Ten questions to ask before hiring a marketing agency in DFW, what a good answer sounds like, and the warning signs that are worth walking away from.

Aug 28, 2026

SEO & AEO

What Is AEO? Answer Engine Optimization, Explained

AEO is the work that gets your business named inside AI answers. What answer engine optimization is, how it differs from SEO, and whether you need it.

Aug 28, 2026

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Guides, playbooks, and plain answers.

All resources

What Small Businesses Actually Pay Per Lead on Google Ads

Do I Need an Agency to Manage My Google Business Profile?

How Much Does a Marketing Agency Cost Per Month for a Small Business?

Is Social Media Management Worth It for a Small Business?

Should I Hire a Google Ads Agency or Run Ads Myself?

Google Ads vs Local Services Ads: Which Should You Run?

How Much Does Google Ads Management Cost in 2026?

How to Choose a Marketing Agency in Dallas-Fort Worth

What Is AEO? Answer Engine Optimization, Explained

Ready to see what compounds?