The client
Velous Footwear sells recovery footwear direct to consumers online. Their whole business runs through the storefront, so every marketing dollar has to come back as tracked revenue — not clicks, not guesses.
The problem
Ecommerce ads live or die on measured return. Velous needed paid social that could prove revenue against the store’s own checkout, and a bigger owned audience to keep selling to after the first purchase.
What we did
We ran Meta Ads across Facebook and Instagram, measured against the store’s purchase pixel so every dollar was tied to real, tracked revenue instead of a modeled estimate. Alongside the ads, our Instagram growth service built the owned audience so the brand wasn’t renting reach forever.
Pillars used: Meta Ads, Social Media Management.
The results
- 4.47x real ROAS over 12 months on Meta — verified against the store’s purchase pixel, not modeled.
- $111,374 in tracked revenue from 1,110 purchases.
- The best quarter hit 7.25x ROAS.
- The paired Instagram growth service added 10,969 new followers.
This is the only value-verified ecommerce ROAS in our portfolio. The numbers come straight from the store’s own conversion tracking — which is exactly why we lead with it.
If you sell online and want ads you can measure to the dollar, let’s talk.