The problem
A private-equity fund that raises capital for senior-housing projects doesn’t market like a normal business. It operates under SEC Reg-D 506(c) rules: every public claim is regulated, every campaign carries legal exposure, and most agencies simply aren’t built for it. The fund needed real growth infrastructure — search, paid, attribution — from a team that could work inside those constraints without slowing down.
What we run
Engaged mid-2026, ongoing — an integrated program across the stack:
- SEO & AEO — technical cleanup, metadata, AI-search visibility, and consolidation of legacy domains into one authoritative site.
- Google Ads, rebuilt from the ground up — replacing the prior vendor’s campaign structure entirely.
- A net-new Meta channel — demand creation the fund had never run before.
- Compliance screening on every deploy — no headline, ad, or page change goes public until it passes a securities-law review.
- Marketing ops the fund didn’t have — Salesforce attribution instrumentation and weekly executive reporting, so leadership sees exactly what every dollar does.
Where it stands
The fund’s search footprint today: a six-figure quarterly impression count and page-one rankings for the category terms its investors actually type — “senior housing investors”-class searches, not just its own name — across roughly 12,400 ranking keywords.
We’re not publishing a growth chart for this one yet. The engagement is months old, and the numbers a fund like this cares about take longer than that to be honestly ours to claim. When the results chapter is ready, it’ll be published the same way everything on this site is: verified, dated, and attributable.
If your industry has rules most marketers have never read, let’s talk.