Booked jobs, not just leads.
We rebuild your Google and Meta ads, answer every lead in under a minute, and track it to the job. We guarantee the leads; the system books them. First qualified leads in 14 days. Beat your current cost per lead in 90 days or we work free.
Roofing, HVAC, plumbing, electrical and other home services. Texas and the Sun Belt.
Three things have to be true for an ad dollar to become a booked job.
Google Ads, Local Services Ads, and a Google Business Profile that outranks the guy down the street.
Every lead texted back in under a minute, an AI receptionist after hours, and a 5-touch follow-up so nothing goes cold.
Call tracking and a live dashboard, so you know what every dollar did.
Three programs, published.
- Local Services Ads (Google Verified) setup and management
- Call tracking on your site and your Google profile
- One-minute text-back and missed-call follow-up
- Google Business Profile fixes: service area, categories, review asks
- A monthly report
The starting tier, for shops under about 60 Google reviews or not yet paying for leads. Suggested Local Services budget $500 to $1,000 a month, paid directly to Google. No setup fee; three-month minimum, then month to month.
- Google Ads + Local Services Ads
- Google Business Profile and reviews
- The speed-to-lead system: text-back, AI receptionist, follow-up
- Call tracking and live reporting
- A named account lead
Recommended ad spend $2,500–5,000 a month, paid directly to Google.
- Everything in Launch
- Meta ads
- Local SEO and AI-search content
- A monthly strategy call with Dan
For multi-crew and multi-location companies. Recommended ad spend $5,000+ a month.
Launch and Dominate: setup is $1,500, waived when you start within 7 days of your strategy call, and month to month after the first 90 days. Local Services Starter has no setup fee and a three-month minimum, then month to month; most Starter clients move to Launch around month three. We never mark up ad spend. You pay Google and Meta directly.
First qualified leads within 14 days. A lower cost per lead than you're paying today within 90 days. Or we manage your account free until we get there.
Written into the agreement. On Launch and Dominate you can walk away in the first 30 days with no fees.
On Local Services Starter the promise is the first part only: qualified leads within 14 days of Google approving your profile. The 90-day cost-per-lead guarantee is for Launch and Dominate, because a shop not yet paying for leads has no cost per lead to beat.
Questions about the guarantee and what you own
What counts as a qualified lead?
A phone call over 60 seconds, a form submission, or a text conversation from a person in your service area asking about a service you offer. Spam, vendors and job seekers are excluded and visible in your dashboard.
What does the guarantee require from me?
Ad spend at or above the plan minimum, tracking left in place, leads answered within 5 minutes during business hours (your team or our automations), and 90 days of prior ad data at kickoff so we can set the baseline.
Is the 90-day guarantee on Starter too?
No. The 90-day guarantee promises to beat the cost per lead you pay today, and most Starter shops are not paying for leads yet, so there is no baseline to beat. What Starter does promise is your first qualified leads within 14 days of Google approving your Local Services profile. The 90-day guarantee comes with Launch and Dominate.
What is in Local Services Starter, and what is not?
Starter is $1,250 a month plus the ad budget you set: Local Services Ads setup and management, call tracking, a one-minute text-back with missed-call follow-up, the Google Business Profile fixes from your audit, and a monthly report. Google Search and Meta ad rebuilds, the 5-touch follow-up sequence, the estimate calendar and the AI receptionist are the full program. Most Starter clients move to Launch around month three, once Local Services volume is proven and they want Search and Meta too.
Do you mark up ad spend?
No. You pay Google and Meta directly on your own billing. We never take a cut of it.
What do I own if I leave?
Your ad accounts, your Google Business Profile, your data, and your landing page. All of it stays with you.
What this has done for other local companies
A New Jersey HVAC company — 5,665 leads in 2025, down from $80–300 a lead.
Read the case studyA North Texas waste company over 12 months, held while ad spend tripled.
Read the case studyA Tampa Bay roofer on Facebook, cost per lead down 25% by month two.
A Massachusetts roofing and siding company in four weeks, down from about $79.
A Shreveport roofer on Google Local Services Ads, about $48 a lead.
Since 2013 · $13M+ in ad spend managed · Google Partner · Meta Business Partner
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